items according to numerous functions that can resulted in capability to costs a premium price. Which achievement prospects a firm to view high quality while the a competitive gun which should be adopted given that a method having a primary character to make and you will retaining their aggressive advantage.
Aggressive advantage, once the debated from the , can be achieved by the adopting one or more of your own following the universal competitive procedures: 1) prices leadership in which the options that come with this strategy try: affordable relative to competitors, related and you can standardized items, and you may economies off measure.